Firstly, there are no other place in Singapore that offers these breathtaking, magnificent day and glittering night views of Singapore for visitors and also this is the world's largest observation wheel, so I think this is partly the reason why it is highly ranked on TripAdviser.
Singapore Flyer cater to a wide range of target markets, including tourist and locals, families and couples. It will be an eye opening experience to all target markets. I think the visitor's needs are met because for tourist and locals, I believe that they would want to experience the world's largest observation wheel and also being able to view Singapore at bird eye view.
Also, having unique experiences and packages like the Singapore Sling flight, world's first full butler sky dining and high tea flight. Such packages caters to both tourists and locals.
The high tea menu includes a delightful assortment of finder sandwiches, muffins, pastries and macaroons, served with orange juice, freshly brewed coffee and tea. An excellent choice to spend a perfect afternoon relaxing with family and friends. This will meet the needs to local families and friends who wants to have a mini gathering.
They provide event packages as well for special occasions like weddings or anniversaries. I believe such packages will meet the needs of different target market be it local, tourist, families and couples. They even have promotions for local students to visit, now being part of their target market. Also as tourists will definitely want to try local delights and I think the Singapore Food Trail meet the needs of the target market as well.
I think that what makes Singapore Flyer different from other attractions is that as compared, other attractions will not be able to provide such experience to the visitors. Visitors will not be able to receive this same experience or view in any other attractions because this is the only place for visitors to view Singapore in bird eye view.
Promoting Themselves
I believe they have been successful in promoting themselves. As Singapore Flyer has a really wide range of media coverage from the newspaper and news. Some of the local coverage featuring Singapore Flyer includes: The Straits Times, TODAY, The Business Times, The New Paper, Lianhe Zaobao, Her World Magazine and many more. They even have international coverage from: Opodo Travel News, The Economist, The New York Times, Mice BTN, CNN.com and many more.
There are several impacts that Singapore Flyer has on Singapore.
Economic Impacts
For the economic impact, it actually helps to improve and increase the economy of Singapore and also the tourism receipts. As there are many other activities around Singapore Flyer like the luxurious car tour, retail outlets and food and beverages, it can actually help to draw significant foreign currencies into Singapore. Also income for government, through taxes paid by employees, sales taxes paid on items bought and entrance charges. It also provide jobs, directly and indirectly which will improve Singapore's economy to a large extent.
Environmental Impacts
As for the environmental impact, there will be damage, wear and tear, technical problem around as it is a human made attraction. There is also a destruction of natural environment during construction and there will be sources of pollution as visitors might tend to litter around the attraction. It also uses a huge amount of electricity which is not environmental friendly. They will have to adopt more environmentally- friendly ways of operation.
Socio-Culture Impacts
Lastly for the socio-culture impact, Singaporeans might leave a bad impression to tourist due to some of our Singaporeans behaviours such as being really pushy, rude and visitors from other countries might perceived Singapore differently thus leaving a bad impression to the country.
That is all for today Nicholas! I have work to do now and take care!
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